Privacy Policy

Welcome to MK Sports Chinese Network

Welcome to MK Sports Chinese Network! We, Shanghai Chengcheng Sports Technology Co., Ltd. (established in 2012), solemnly promise to strictly protect your privacy and ensure the security of your personal information. This Privacy Policy aims to detail how we collect, use, disclose, and protect your information when you visit our website or use our services.

Please read this Privacy Policy carefully. If you do not agree with any terms in this policy, please stop accessing this website or using our services immediately.

What Information We Collect

Personal Information Collection

When you register an account, subscribe to news, or participate in interactive activities, we may collect personal information that you voluntarily provide to us:

• Register Now
• Live Scores
• Match Preview
• Subscribe to News
• Contact Us
• Participate in Fun Quizzes

Automatically Collected Information

When you visit our website, we automatically collect information about your device and browsing activity, including but not limited to:

• Your IP Address
• Your Browser Information
• Your Page Visit History
• Your Visit Time
• Page Dwell Time
• Other Analytics Data

How Information is Used

The purposes for which we collect information include, but are not limited to:

• Providing, operating, and maintaining our services
• Processing your match inquiries and interactions
• Improving, personalizing, and expanding our services
• Understanding and analyzing how you use our platform
• Developing new products, services, features, and functionalities
• Communicating with you, including through our partners, to provide customer service, to provide you with platform-related updates and other information, and for marketing and promotional purposes
• Sending email notifications
• Detecting and preventing fraud

Information Sharing and Disclosure

Except in the following circumstances, we will not sell, trade, or transfer your personally identifiable information to any third party:

• Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or part of our business, we may share or transfer your information.
• Legal Requirements: We may disclose your information when required by law or in response to valid requests from public authorities.

Data Security

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk.

Your Data Protection Rights

Depending on your region, you may have the following rights regarding your personal information:

• Right of Access: You have the right to request a copy of your personal data from us.
• Right to Rectification: You have the right to request that we correct any information you believe to be inaccurate or supplement any information you believe to be incomplete.
• Right to Erasure: Under certain conditions, you have the right to request that we delete your personal data.
• Right to Restriction of Processing: Under certain conditions, you have the right to request that we restrict the processing of your personal data.
• Right to Object to Processing: Under certain conditions, you have the right to object to our processing of your personal data.
• Right to Data Portability: Under certain conditions, you have the right to request that we transfer the data we have collected to another organization, or directly to you.

如果您提出请求，我们将在一个月内回复您。如需行使上述任何权利，请通过电子邮件联系我们：[email protected]

Cookies and Tracking Technologies

We use Cookies and similar tracking technologies to track your activity on our website and store specific information. Cookies are small files containing a small amount of data that may include an anonymous unique identifier.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our website.

Third-Party Links

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's website. We strongly advise you to read the privacy policy of every website you visit.

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services.

Children's Privacy

Our services are not directed at children under 13 years of age. We do not knowingly collect personal identifiable information from children under 13. If you are a parent or guardian and become aware that your child has provided us with personal data, please contact us immediately.

Privacy Policy Updates

We may update our Privacy Policy from time to time. We will post the new Privacy Policy on this page and update the "Last Updated" date to notify you of any changes.

We recommend that you review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us through the following means:

• [email protected]
• Phone: +86 138-**** ****